How to Optimize Your YouTube Channel by Adam Payne http://youtu.be/FRN9T329e9o Adam Payne

How to Optimize Your YouTube Channel http://ift.tt/1OXctvF Please like, comment, and share this video: https://youtu.be/FRN9T329e9o The first thing you can see up here is this is my channel URL, and it's my actual name, plus the year I was born. This is what's called a Vanity URL. Your particular channel may not have a brand name here. It may just be a bunch of figures and numbers, and that's perfectly okay. A couple of years ago it was very very easy to get one of these Vanity URLs, but now your channel has to meet certain criteria. You have to have at least 500 subscribers, and you have to have YouTube channel arts uploaded. Even if you're not intending to get a Vanity URL, moving towards building your subscriber base and getting YouTube channel art is very very important aspects of optimizing your channel. When you actually move forward with the techniques that you're going to learn inside of this product, having an optimized YouTube channel is going to make your life much easier and it's going to give you better results. This is a brief kind of rundown on what your YouTube channel should have. You should have some form of channel art. As you can see here I've got my name, a little bit about who I am, a couple of my brands, a picture of myself, and I have my blog here. I got this created on fiber, it's very very simple to get it created. You can pay five or 10 dollars to outsource this, or you can do it yourself if you're pretty good with graphics. You should have something here that matches you or your brand. That's very very important. If you look here, these are all clickable links that if somebody clicks they go to my Twitter account, a Facebook fan page, Google+ profile. This particular one- if I click this one, it opens up into a squeeze page. It's a click funnel squeeze page. We'll just let this briefly open up so you can have a look. Okay, nothing flash, nice and simple and as you can see now when we close this, this arrow points to this. Having this here just helps a little bit of your list building efforts if you are trying to build a list. If we scroll further on down we can see that we have two videos here. These are what's called a video trailer. We have one for brand new visitors, so they come and they see this video, and we have one for returning subscribers, who see this particular video. This is a great way to get more views to specific videos. It's also a great way to have a video which talks about your channel or offers a lot of value to your potential subscribers. It's a lot of benefit to having a trailer here. You can edit this and change the videos out from time to time, or that these little pen icons when you hover over something; this is where you actually edit stuff. For example if I clicked on this pen up here, I can edit these links or I can edit this channel arts. If I click on this particular pen, I can then change my trailer, or I can remove my trailer. It's up to me. I also have my videos here organized in playlists, which is very very important not only for ranking these particular videos and enhancing the overall viewer experience, but it also makes your channel look a little bit nicer when people come here. I've got different playlists here, my most recent uploads, and other playlists here, and so on and so forth. Just spend a few minutes to optimize your YouTube channel. Definitely get some channel art. Get one or two links in here. You don't need to have a bunch of links. There's a limit on how many links here will actually appear. If we come here to the About section you can fill out the About section, have a paragraph or two- what your YouTube channel is actually about. You can add a business email address in here, so not just your regular Yahoo or Hotmail email address, but you can just add an email address in here. Not that people are going to really come here and communicate with you, but it's just something for optimizing your channel. Having an optimized channel is going to help you in SEO. It's going to give your channel better authority. It's going to look better. When people come to your channel you're going to look more professional. Also, when you take out YouTube ads, and we're going to get to that later on in this particular product, when people view your ads you can create your ads so that they view the ad inside of your channel. If your channel is bare and has no graphics and nothing on there, it's just going to look amateurish, unprofessional, and it's going to leave a bad first impression. Please subscribe to my channel AdamPayne75 https://www.youtube.com/user/adampayne75 Watch this playlist for more info on Website Product Reviews http://ift.tt/1Excx3N Blog: Adam Payne http://ift.tt/22Hmypy Connect with me on: https://twitter.com/Adampayne75 G+ http://ift.tt/1Excx3L YouTube Products: http://ift.tt/1Kp2D6A Thanks for watching this video: http://youtu.be/FRN9T329e9o via IFTTT