What are instream ads on Youtube? By Adam Payne http://youtu.be/OWUxTuSZ9Q8 Adam Payne

Please like, comment, and share this video: http://ift.tt/2de8mjo Okay, so in this video, we're going to talk about in-stream ads, which are a different kind of YouTube ad. These are the ads that most people think of when we talk about YouTube ads. They are the mini commercials that appear directly before the video that you had intended to watch. You come to YouTube, you type in a specific keyword phrase, you see a video that attracts your attention, you hit play, but before the video, something different plays. The reason people find these annoying is because a lot of the time it's something completely unrelated to the term that you typed in. Now, I live in Japan, so I'll type in a variety of different things, depending on whether I'm just using YouTube for fun or for business, and I will be targeted with all random kind of ads. Ads for bed bug killer, ads for beer, ads for Japanese cooking. Ads only for women. I can tell these Japanese companies are just throwing money at the wall, and most of it's falling off the wall and going down the drain because they're not targeting at all. If you do the targeting correctly, and you have a script which is made correctly, then these can be very, very beneficial. One person, like him or not, who does a good job of this is this guy here, he's known as Tai Lopez. Now, you may or may not have heard of Tai Lopez, but his in-stream ads appear before a lot of videos which are in the Make Money Online niche, or anything connected to building email lists, traffic, making money, all that kind of stuff. Of course, AWeber is an email autoresponder service, so people that want to build their list, they're probably going to try to monetize their list and make money by selling goods and services to that email list. This guy, or his company, have targeted this phrase among others, and they put their commercial in front of this video. There are a few things that you can see here. I've played the video for a couple of seconds and I've muted it and paused it, but you have this thing here. You can skip to the main video within five seconds. Basically has Tai Lopez has five seconds to get my attention. He knows that I'm interested in email marketing and probably making money online. That first five seconds is key. He must get my attention, or I'm probably going to just skip to the video that I wanted to watch in the first place. He's included what's called a YouTube card. If we click more info, this is a little picture with some copy, and if I click it, I'm not going to click it now, but if I clicked it, I would go to his website. Close that off. I could click this as well, and I could go to TaiLopez.com and go to his website, which is probably going to be to a landing page where he can build his list. Now, I haven't clicked on this yet. These videos can be short, they can be very, very long. I mean, this one says five minutes and forty seconds. They can be 10 minutes, 20 minutes, a minute. If you're going to make an in-stream ad, you at least want to make it a minute long because the first five seconds are vital for getting the attention of the viewer. If they're not interested, you want them to skip, because if the person watches this video for 30 seconds or more, you're going to pay regardless. Yes, of course, if they click, you're going to pay for the click, but if they watch this video for say, between zero and 29 seconds, and decide that they're not interested, and then click off, then Tai Lopez won't pay. Please subscribe to my channel AdamPayne75 https://www.youtube.com/user/adampayne75 Watch this playlist for more info on Website Product Reviews http://ift.tt/1Excx3N Blog: Adam Payne http://ift.tt/22Hmypy Connect with me on: https://twitter.com/Adampayne75 G+ http://ift.tt/1Excx3L YouTube Products: http://ift.tt/1Kp2D6A Thanks for watching this video: https://www.youtube.com/watch?v=OWUxTuSZ9Q8 http://youtu.be/OWUxTuSZ9Q8 via IFTTT