How to Analyse YouTube Ads Test and Tweak http://youtu.be/VPpsicoXlHo Adam Payne

How to Analyse YouTube Ads: Gift: http://ift.tt/2de8mjo Today's video, I want to give you a few tips to analyze your YouTube ads because we all know when we take out YouTube ads and any kind of paid advertising, things don't always go to plan. It's never as easy as people say it is in the training videos. Now, I know I've got most of the stuff on the screen blurred out. That's because it's sensitive information. When you're inside of your Google AdWords accountant and you're looking at your campaigns, you may see that your videos are getting a lot of views but they're not getting a lot of clicks, or perhaps you're getting a lot of clicks but you're not getting enough desired results. Perhaps people are clicking your link but they're not opting into your page. It could be a hundred and one different things it is, but you've got to be able to take a step back and look at it from the point of view of the person who's looking at your video. If you're taking out a discovery ad, so the ones that appear at the top of the search results, you've got to ask yourself this: is your video too short? I see a lot of people take out these ads, and their videos are fifteen, twenty seconds, thirty seconds. You need to really think of putting value-based or educational-based videos if you're going to do a discovery ad because if I had come to YouTube, and I type in "how to do a, b, c," and then I see a fifteen-second video which doesn't tell me at all how to do a, b, c, it's going to be a waste of my time. At least you want to make sure that your video does offer some kind of value or education to your crowd. B, you've also got to think that if you're targeting hundreds of different keywords, or even fifty keywords, all of these keywords are slightly different. If one keyword is getting a lot of traction, but that keyword is not directly related to your video, then there's going to be some kind of gap going on between what the person who comes to your video is thinking and hoping for and what your video provides. That's why if you can write two or three closely-related but high-traffic keywords, then at least you know that your video is going to be related to the stuff people are searching for. Also, you want to ask: is your video ... does it have a clear call to action? It's all very well as marketers knowing that there's an annotation or a link in there to click, but people that come to your videos are not always Internet savvy, so make sure that you physically tell them, "Look, please click on the link at the bottom right or the top left now, and when you click on that link you'll be taken to another page off of YouTube where you have to enter your name and e-mail address in order to get your free gift." You've got to tell people this stuff because a lot of people ... If my mother comes to a YouTube video and clicks a link, and it suddenly opens up a new page, probably freak out thinking a virus is going to come into her computer and close it straight away. There are people like that, so you've got to make sure, although it's obvious to you and me, that you actually tell them that they're going to go to another page and they're going to have to put their e-mail address in in order to get the gift. Also, is there a disconnect between your video, the keyword, and the landing page? If somebody types in "how to lose weight," and your video is about how to lose tummy fat when they maybe don't want to lose tummy fat. They might want to lose some other kind of fat. Then your pdf guide is just about getting healthy. Your landing page says "watch our five-minute presentation to improve your health." There's no real congruency throughout the process. You've got to be careful that everything is really, really congruent. Now, if you're getting a lot of clicks to your link on your video, but you're getting no actual leads, people aren't opting in, then there's something wrong with the landing page. If you're getting views, but you're not getting any clicks, then there's something wrong with your video. There's a disconnect. Perhaps it's your call to action. You do need to go in, and you do need to analyze this stuff. You need to test and tweak. Paid traffic's not easy. It's never straightforward, and I'm sure it's the same with other forms of paid advertising. With YouTube, it is the same, so if you're not getting the results from your ads, ask yourself these questions. ..................................................................................... Find me on: YouTube: https://www.youtube.com/user/adampayne75 Google: http://ift.tt/1Excx3L Blog: http://ift.tt/22Hmypy Interview site: http://ift.tt/1Excx3N Video: http://ift.tt/1Kp2D6A http://youtu.be/VPpsicoXlHo via IFTTT