How to Legally Use Other People's Videos For YouTube Ads 2 Ways http://youtu.be/BDyzaN5L9R4 Adam Payne

How to Legally Use Other People's Videos For YouTube Ads Gift: http://ift.tt/2de8mjo After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads: 1. They are difficult 2. They are this year’s in thing In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if you are completely clueless about the whole deal. So, How do YouTube Ads work? How do YouTube Ads Work? The First Step Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: http://ift.tt/12vjWfR. Follow the on-screen instructions. Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this. The next step is to link your YouTube Channel. 1. Log in to YouTube as usual and go to Creator Studio. 2. Hit the Channel tab and then the advanced tab. 3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account). 4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval. Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube… How do YouTube Ads Work? – The Three Main Types First let’s look at in-Search Ads. These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones. These appear at the top of the search results after someone types in a search query in-Search-Ads As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here: This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer. If I click the annotation, I go here: In-Search-3-1024x599 A landing page that is congruent and uses similar coloring… Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing. Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad? If you want to simplify the whole YouTube Ads Process, then this is what you should do. Next, let’s look at in display ads. These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching In-Display-1024x476 The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad? Now, let’s look at in-stream Ads. In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way. In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds. These appear ‘before’ the video you are looking for plays. These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view. In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch… ...................................................................................... Find me on: YouTube: https://www.youtube.com/user/adampayne75 Google: http://ift.tt/1Excx3L Blog: http://ift.tt/22Hmypy Interview site: http://ift.tt/1Excx3N Video: http://ift.tt/1Kp2D6A http://youtu.be/BDyzaN5L9R4 via IFTTT